How are companies rebuilding consumer trust? The Answer is Traceability

Discover 5 ways business can protect customers and employees

One of the biggest challenges set to impact supply chains in the years to come is reestablishing customer trust. The coronavirus pandemic simply enhanced previous concerns many customers already had surrounding product fabrication, compliance, order accuracy, etc. From retail goods to manufacturing parts, studies show consumers are more and more skeptical of supply chains, increasing the demand for transparent traceability to soothe worries such as: 

  • Brand’s ability to ensure safety – Only 35% of consumers actually believe the food industry is technologically capable of ensuring proper safety guidelines.
  • Delayed order tracking – Since 2017, it’s been estimated that over 90% of customers expect to be able to track their orders from start to finish, preferably in real-time.
  • Seamless returns in the event of inaccurate orders – At least 96% of customers admit to returning to a business that offers easy returns, which means complicated reverse logistics can deter over half of prospective clients.

Whether you run a business-to-business or a business-to-customer operation, no company is immune to disruptions, and these disruptions -whether via a cyberattack or a sudden spike in demand- can either weaken or strengthen your brand’s identity. While disruptions can happen at any given moment, traceability solutions offer preventive measures to protect consumer trust and minimize damage. Below are 5 ways companies are re-establishing trust in the New Normal: 

  1. Verified contact tracing and social distancing – Needless to say, health concerns are far from gone and will most likely be around for a while. That’s why contact tracing solutions have remained crucial to prevent mass germ spread while targeting potential infections without completely halting productivity. Efficient systems like Zebra’s MotionWorks Proximity have recorded a 75% reduction in proximity events within one week of deployment all while providing an easy-to-follow traceability system between events for scheduled alerts.

  2. Real-time notifications – Time is now more than money. It is also safety and possibly your first defense against sudden changes. Real-time visibility, whether through RFID technology or high-speed WiFi connectivity, equips your workforce with valuable updates as they happen, allowing your teams to respond proactively to change. 

  3. Dependable data security – To mitigate cyberthreats, businesses continue to migrate to supported operating systems such as Android. Zebra’s fortified Android goes a step further by embedding automatic OS updates, government-grade encryption, two-factor authentication, and customizable security parameters along with recurrent security patches. 

  4. Long-range networking to connect customers and field teams – To enable tracking for field teams, long-range and flexible networking systems must survive in difficult environments at all times. Not only does this allow customers to track orders, but it also connects field teams to any real-time updates and changes in the warehouse. 

  5. More safety stock – Depending on inventory type, increasing safety stock may be helpful to prevent stockouts during spikes in demand. To efficiently increase stock quantity without losing track of in-house inventory, we recommend adding automated data capture technology that connects to your inventory management system, along with easy-to-ready durable labels.

To see how you can adapt any of these methods into your business, reach out to our modernization specialists and see how you can set your operations on a firm footing to face 2021’s new and recurrent challenges. 

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